CAPABILITIES

Strategic Communication

Based on original research, we identify audience behaviors and all other aspects that matter for specific political campaigns, business endeavors, and policy-makers. Then we develop targeted media campaigns to address your desired audience groups with the maximum impact.

Integrated Campaign Management

Local, Provincial, National

In today’s rapidly-changing information landscape, audiences are attracted to different types of media platforms for information. There are several news cycles – digital, online, and print – which disseminate information to the public.  With our in-depth understanding of the media landscape, access to research and the relationships we have forged, we provide you with comprehensive strategic plans to solutions we offer:

  • Media relations strategies
  • Social media stratergies

With a well-planned message, you can change opinion, blunt the opposing arguments, and inspire people to take action. Da Vinci Analytica has years of experience in converting complex subjects into simplified messages that resonate with diverse audiences.  Starting with data, we delve deep into understand what drives your audience, frame your points with insights and express them in a captivating manner.                

Research and Analysis

Getting to know the public opinion is the cornerstone of any successful endeavor, be it a cause, a political campaign or a business.  We bring together field research and digital research methods to assess how the public views your cause, the strengths and weaknesses of you and your competitors, or the market potential for your product or service

Public Opinion Research involves the systematic collection of information regarding views on specific topics from the general public, individuals, company representatives and other interest groups. The overall aim of opinion polls is to quantify and describe the preferences of masses. Having engaged various quarters of the society for several years, we have an in-depth understanding of how the general public view certain matters.  

Observing opponents plays a key role in successful election campaigns. Knowing the strategies and tactics of your opponent allows you to identify their strengths and weaknesses, anticipate their attacks, and prepare calculated and decisive responses. Da Vinci Analytica will do the political intelligence work for your campaign to always stay ahead of your opponents. Even after the election we can monitor your opponent’s moves and devise plans for you to continuously engage the public.

Solutions We Offer

  • Strategic evaluation
  • Media monitoring
  • Monitoring networks of opposition communications
  • Prepare discussion points and direct communication plans
  • Investigating the history of opponents (viewpoints, actions)
  • Investigate opponents’ voting records
  • Fact checking

Research is essential to identify the potential market and the practicality for a product/service and to make sure that the product is ready to be launched. It helps businesses determine how it would operate as well as its potential competitors and obstacles.

Solutions We Offer

  • Competitive Analysis
  • End-User Analysis
  • Market Opportunity Analysis
  • Market entry strategy
  • Marketing Mix Analysis
Market segmentation is the practice of grouping consumers, which consist of existing customers and potential customers into segments based on shared preferences or characteristics. It aims to identify the segments with growth potential in order to devise marketing strategies to attract them. <br> Political campaigns can use audience segmentation to group voters into subsets and tailor messages to convince voters and build support.
Type of Approach Segmentation Criteria
Geographic provinces, districts, divisional secretariats, rural/urban etc.
Demographic gender, age, occupation, income, family size, ethnicity, religion, education level, mother tongue
Psychographic personality, lifestyle, attitudes, values, priorities, subconscious/conscious beliefs
Behavioral purchasing habits, user status, loyalty, voting habits
Decision-making decision-making role (influencer, purchaser)
Attitudinal (political) non-participant, hard loyalist, soft loyalist, switcher

Crisis Management & Communication

With the expansion of social media, issues that arise in organizations involving its stakeholders, operations, or shifting regulations can spark significant PR crises. If poorly managed, they can inflict significant reputational and financial loss and sometimes might pose a threat to public safety. Da Vinci Analytica helps private as well as public organizations to reduce potential risks to their brands and reputation well before a crisis hits.

Solutions we offer

Predictive analysis

Risk assessment

Planning scenarios

Monitoring and evaluation

Message development

Media relations

Engaging influencers

Online communications 

Mass Media and Online Integration

Marketing on mass media (TV, radio, print, online) and online platforms is crucial to political campaigns and businesses to spread their message. At Da Vinci Analytica, we design 360 marketing campaigns that will build your image and communicate your message to a wider audience

Solutions we offer

Advertising (TV, Radio, Print, Online)

– Social Media campaigns

– Mobile engagement

– Web engagement

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